SOLUTIONS
target product profile

Build a Target Product Profile every function can act on

A TPP asks clinical, commercial, regulatory, and medical affairs to work from one evidence base. Causaly automates that evidence base so your team spends its time on the judgment calls it informs.

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Why Use Causaly

Causaly turns TPP evidence generation from a months-long, hand-assembled reconciliation exercise into a source-cited, continuously current evidence base every function can act on directly.

  • One evidence base, multiple functions: Clinical, commercial, regulatory, and medical affairs work from the same version, not a reconciled patchwork.
  • Evidence that doesn't go stale: The TPP can be rapidly updated when a competitor reads out or a regulatory precedent shifts.
  • Built on your context: Internal documents, decision rubrics, and prior outputs, not literature alone.
  • Decision support, not templates: Organization-specific judgment, encoded and made repeatable.

What a Causaly TPP actually contains

A biomarker-enriched profile for a late-stage immunology asset, generated and refreshed inside Causaly's TPP Workspace  

  • Strategic positioning: Synthesized from the evidence and tagged for differentiation, with every claim linked back to its sources.
  • Asset, indication & population: Mechanism, regimen, and companion diagnostic requirements, structured in one place.
  • Efficacy vs. benchmarks: Your program's own signal plotted directly against the competitor classes it has to beat.
  • Safety & tolerability: Your target profile set against the safety bar each competitor class has already established.
  • Trial design timeline: Every readout plotted against today, so the profile always shows where the program actually stands.

The Target Product Profile is the blueprint for what an asset needs to be across clinical, regulatory, commercial, and market access functions, and defending it in governance is often the harder half of the work. The reasoning behind the most consequential TPP decisions tends to live across old slides, spreadsheets, and colleagues who have since moved teams, making it hard to reconstruct once a decision gets questioned months later.

In the podcast episode above, our solutions experts outline the continously up-to-date TPP they're building inside the platform, one that updates as the evidence evolves and gives teams a single, current reference point for strategic decision-making.

Get started with Causaly

Ready to transform the way your R&D teams discover and deliver? Take the first step - see Causaly for yourself.

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